Marketing Information; Direct Mail Marketing

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Direct Mail 101

by Gregg Keizer

Before you tackle direct marketing, check out this advice
for batch-mailing beginners

I'm not immune. I hate thumbing through a fistful of mail - looking for worthwhile correspondence among the deluge of solicitations -
as much as anybody.

But I also know that my junk mail is another business's plea for customers. I can, in other words, relate, even as a grit my teeth.

Direct marketing, direct mail, junk mail…. Whatever you call it, it's a long-standing method of growing a company's customer base. And thanks to the capabilities that computers bring to the chore, small businesses can enter the direct mail sweepstakes.

But where do you start? Good question. That's why this week's advice steers you toward some answers.

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